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South Korea
Tom Rogers
mascot
Dongwon Industries
cartoon
StarKist Tuna
Leo Burnett Agency
spokes-tuna
American advertising
Charlie the Tuna

Charlie the Tuna

Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created in 1961 by Tom Rogers of the Leo Burnett Agency. StarKist Tuna is owned by Dongwon Industries, a South Korea-based conglomerate. Charlie is one of the most recognized characters in American advertising.